Google Code now allows the users to take a quick look at the code for any project. The source code viewer is a Ajax-powered tool that allow the users to highlight syntax, see revisions, browsing directory in the tree-view, easier navigation through Subversion repository and lot more. Thanks to Jenan wise, an intern from Google who is responsible for this great tool.
Google is testing new ad format, called Gadget Ads. Gadgets Ads are mini sites based on HTML and Flash. The new ad format will provide a new dynamic way for interacting with the consumers and more clicks for AdSense users :D. Gadget ads are like Mini Sites running on a web page. However there is no guarantee that the ads will appear on your site, but you may increase the chance by opting for rectangle, leaderboard, and skyscraper ads in the image only format.
Google introduced a new website called Play. The website shows pictures uploaded by the Bloggers as a slide show(LIVE). That is, as soon as someone upload an image, it will be shown on the play website. If you are running the slide show for an hour, better use Firefox, IE7 or safari 3 beta. Older versions may encounter some difficulties.
Address: play.blogger.com
Google ties up with Capgemini, a well known company for its outsourcing services and IT consulting businesses. The company is going to offer Google Apps premier to its enterprise clients. Google is offering the premier service for 50 $, but the Capgemini will offer the service for 25 $ to their enterprise clients. More on agreement Here
Google rolled out a fresh new design for Webmaster central today. Several tools and goodies are added to the website.
What’s New ?
Google is enhancing Google Maps service with a new addition Street View Feature that allows you to view photos of roads in nine major cities across US. To use Street view drag the human icon 
to a street. Street View is available in high resolution for San-Francisco and San Diego, other cities use lower resolution. To snap the pictures Google used mounted digital cameras on the roof of a passenger car and drove around the cities. Google has no set of plans to take the pictures on regular basis though.
Street View in Action:
Click on the image to Enlarge.
Sky is a tool for Google Earth that allows users to search a 3D rendition of Earth’s surface. Users can now watch the celestial bodies in the same way they watch the earth, Zoom into the sky from any part of the world and watch all the celestial bodies. Sky is not the only tool for this purpose. A free open source software is available to watch the sky in 3D, its called Stellarium.
Download Stellarium from Here
Google adds new member to the AdSense family “Click to play Video Ads”. Video ads compete with the image and text ads for placement. However there are mixed opinions on the new format.
There are no guarantees that the video ads appear on your site. but if you want to increase the chances make sure:
1. Opt for image ads.
2. use on of the three ad formats that support video ads.
3. Above all your site should be advertiser friendly.
Google opened a new resource center specifically for Advertisers. The resource center provides information on click-fraud. In pay-per -click format, advertisers pay every time someone click on their ads. Click fraud happens in two ways…
1. When companies click on competitors ads to drive up their spending.
2. When Web Publishers click on their sites to increase their earnings.
Click Here to visit Google’s resource Center on Click-Fraud.
