The newspaper search is not new, there was an option to search from the newspaper archives in the Google News site. This new service is an extension to that option where a separate website is dedicated for exclusively searching the newspaper archives, even the ones printed decades ago.

The newspapers and magazines include The New York Times, The Washington Post and Time.

Marissa Mayer of Google demonstrated the new Google News Archive Search at TechCrunch50. She explained:

This is built on scanning technology we built for Google Books, but with some new features. We?ve already started this with books and maps, now we will do it with newspapers. Viewers will see it in their original context, can pan around and search. We will widen the user base and readership of news archives. We already have News Archive search. You will see an interface similar to Google Books search. But our engineers have built in new algorithms to figure out [things like] what is a headline. As I mouse over the page, headlines are highlighted in blue, indicatingtheir clickability. When you click on something, it centers the story, and zooms in. You can do a snapback to the original article. In the sidebar, in addition to sponsored links we have related articles you can click on.

On the web: Google Newspaper Search

Google Code now allows the users to take a quick look at the code for any project. The source code viewer is a Ajax-powered tool that allow the users to highlight syntax, see revisions, browsing directory in the tree-view, easier navigation through Subversion repository and lot more. Thanks to Jenan wise, an intern from Google who is responsible for this great tool.

Google is testing new ad format, called Gadget Ads. Gadgets Ads are mini sites based on HTML and Flash. The new ad format will provide a new dynamic way for interacting with the consumers and more clicks for AdSense users . Gadget ads are like Mini Sites running on a web page. However there is no guarantee that the ads will appear on your site, but you may increase the chance by opting for rectangle, leaderboard, and skyscraper ads in the image only format.

Address: play.blogger.com

What’s New ?

1. You can create Google custom search straight from the Webmaster central homepage.
2. The big one is “Google Gadgets” page, the page contains several gadgets organized in to different sections that can be placed on the website.

Gadgets are tiny utilities that add functionality to the website. You can see the gadget in action below.

GTalk Gadget:

Google is enhancing Google Maps service with a new addition Street View Feature that allows you to view photos of roads in nine major cities across US. To use Street view drag the human icon to a street. Street View is available in high resolution for San-Francisco and San Diego, other cities use lower resolution. To snap the pictures Google used mounted digital cameras on the roof of a passenger car and drove around the cities. Google has no set of plans to take the pictures on regular basis though.

Street View in Action:

Click on the image to Enlarge.

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There are no guarantees that the video ads appear on your site. but if you want to increase the chances make sure:

1. Opt for image ads.

2. use on of the three ad formats that support video ads.

• 300×250 medium rectangle.
• 336×280 large rectangle.
• 250×250 square.

3. Above all your site should be advertiser friendly.

Google opened a new resource center specifically for Advertisers. The resource center provides information on click-fraud. In pay-per -click format, advertisers pay every time someone click on their ads. Click fraud happens in two ways…

1. When companies click on competitors ads to drive up their spending.

2. When Web Publishers click on their sites to increase their earnings.

Click Here to visit Google’s resource Center on Click-Fraud.