Already serveral brands have begun experimenting with interactive ads taking the advantage of the ability of the device to know where you are. Customers have the option for finding a nearest restaurant. Some partner with search engine and e-mail services to provide target ads based on intrest of the consumer.

Advancement in technologies and mobile devices go hand in hand.

Yahoo’s mapping service that combines search and location based mobile technology and providing a digital map. It may take time, though for mobile ads to function in full scale and and gain better esteem among consumers. But it is only a matter of time before the mobile networks improve and ads will follow. The key is to avoid importing techniques from television and desktop.